COMM-441 Crisis Communication (3)

Crises like disease outbreaks, cyber-attacks, and scandals are pervasive in society, making it essential that today’s professionals are equipped to manage them effectively. This course explores the nature of crises in public discourse, while providing a foundation of essential strategies and best practices for communicating in various crisis situations. Highlighting the critical role of crisis communicators, the course teaches students how to anticipate and avoid crises, handle them adeptly, and restore brand reputation after the crisis subsides. Through immersive learning methods including case study analysis, theoretical discussions, student presentations, timed simulation exercises, and other hands-on activities, students develop strong crisis response skills, enabling them to offer insightful recommendations and create practical crisis plans in the professional world. Crosslist: COMM-641. Prerequisite: COMM-301.