SAM-610 Sports Analytics, Marketing, and Consumer Engagement (3)

This course addresses sports analytics, messaging, and social engagement across all levels of sports (amateur, collegiate, professional) and the role of sports in American society. It also explores issues of social responsibility and globalization in modern sports. Through reading, discussion, experiential learning, theoretical examination, policy analysis and development, and role-play, students examine the stereotypes, misconceptions, and social elements of a changing sports landscape. Grading: A-F only. Prerequisite: SAM-600. Restriction: OGPS Program: Online.