COMM-685 Strategic Communication and Content Creation (3)

The proliferation of content creation on social media is staggering. To stand out, strategic communication professionals must craft visually compelling and impactful content that is capable of capturing the fleeting attention spans of online audiences, particularly as traditional advertising becomes less effective. This course introduces the technological and theoretical aspects of content creation and visual storytelling to non-designers. The course enhances students’ understanding and utilization of digital content strategies, audience targeting, graphic design tools, and content creation resources. Through hands-on experience with Adobe software and other graphic design tools, students develop various forms of content including images, infographics, time-based media, and longer form visual content. Crosslist: COMM-485. Grading: A-F only. Restriction: Strategic Communication (MA).