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    Dec 07, 2025  
American University Catalog 2024-2025 
    
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American University Catalog 2024-2025 [ARCHIVED CATALOG]

COMM-665 Film and TV Marketing Concepts and Strategies (3)

The principle concepts and strategies involved in creating a comprehensive marketing plan for both film and television projects. Using tools developed in class, students develop original omni-channel marketing campaigns that include a presence across TV, digital, social media, and streaming. Usually Offered: summer. Grading: A-F only.


   
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