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Dec 04, 2024
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American University Catalog 2024-2025
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KSB-224 Business Analytics (3) Analytics is the process of transforming data into insight for making better decisions. It involves specifying a question, problem, or decision, obtaining pertinent data, and applying the appropriate models, tools, and methods of analysis. This course covers two areas of analytics: descriptive analytics which examines historical data and identifies and reports patterns and relationships; and predictive analytics which predicts future outcomes and discovers new relationships. Students are introduced to commonly used models, tools, and methods. They develop skills in analytics that allow them to present data- driven solutions to problems in different business disciplines and functions. The course emphasizes model development and use of software tools to manage, report, and analyze data to achieve the best outcomes for a business. Grading: A-F only. Prerequisite: KSB-121 , STAT-202 , or STAT-203 ; and KSB-123 with grades of C or better. Restriction: Registration not allowed in both KSB-224 and ITEC-320 . Note: Students may not receive credit toward a degree for both KSB-224 and ITEC-320 .
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