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    May 29, 2024  
American University Catalog 2017-2018 
American University Catalog 2017-2018 [ARCHIVED CATALOG]

COMM-301 Public Relations (3)

(CS, PC) An introduction to public relations that explores the strategy and tactics involved in this field. Learn the strategic concepts behind public relations and the ways that professionals practice it. Topics include audience targeting and research, message development, media relations, and using all possible tactics, including traditional and social media, to reach people and communicate with them. Students see how public relations works in such areas as business, society, entertainment, sports, and politics, among others, and learn how public relations professionals deal with crises, communications challenges, and different publics. Usually Offered: fall and spring. Prerequisite: COMM-209  or MGMT-201 , which may be taken concurrently. Restriction: minimum 2.5 GPA.