COMM-640 Principles of Strategic Communication (3)

Examines the strategic elements of public communication strategies with focus on communication campaigns, public opinion, the media, the role of research, audience identification, message development, and communicating to various publics. Explores the role of strategic communication in society, politics, culture, business and various other institutions, and examines the ethics of persuasion. Usually Offered: fall. Restriction: Global Media (MA) [SOC], Health Promotion Management (MS), Political Communication (MA) [SOC], Strategic Communication (MA) or Game Design (Graduate Certificate) [SOC].