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    Sep 30, 2022  
American University Catalog 2017-2018 
    
American University Catalog 2017-2018 [ARCHIVED CATALOG]

COMM-738 Research for Strategic Communication (3)


This course is an introduction to quantitative and qualitative research methods in communication. Students use research for program management, planning, diagnosing, and evaluating public relations programs. Includes development of theoretical rationales and research questions; measurement; sampling; survey and experimental design, content analysis, focus groups and in-depth interviews, data analysis techniques, interpretation of results, and emerging trends in research. Usually Offered: fall. Restriction: Global Media (MA) [SOC] , Political Communication (MA) [SOC] , or Strategic Communication (MA) .