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Nov 27, 2024
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American University Catalog 2017-2018 [ARCHIVED CATALOG]
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MKTG-300 Principles of Marketing (3)
Introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Relationships between consumers, business, and government are explored. Prerequisite: ECON-200 . Note: Students may not receive credit toward a degree for both and MKTG-300.
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