Offered by the Kogod School of Business and unique to American University, the Business and Entertainment (BS) is a four-year program for students with strong interests in business and the business of entertainment. The program offers a substantial, exciting, and integrated curriculum that prepares students for a career in the entertainment sector. Students learn about the business of entertainment by completing Kogod’s AACSB-accredited core business program, an entertainment core, and an entertainment specialization track.
The Business and Entertainment program gives students a strong foundation of academic and hands-on coursework. The business core provides a broad array of basic business knowledge and skills in areas such as accounting, finance, management, marketing, operations management, information technology, and business strategy. The entertainment core focuses on economic, legal, and business aspects of the entertainment industry itself, preparing students for work in this challenging area. In completing the entertainment specialization track, students learn more about a particular sector or field of interest within the general entertainment industry. Specialization areas include agency, audio technology, and music performance. In consultation with the Business and Entertainment Program Director, students may also create self-designed specializations. Finally, students may leverage their academic experience with a for-credit internship, membership in the Business and Entertainment Club, and numerous co-curricular experiences.