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Nov 24, 2024
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American University Catalog 2020-2021 [ARCHIVED CATALOG]
Marketing (Minor)
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Offered by the Kogod School of Business , the Marketing (Minor) provides a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.
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Minor Requirements
- 18 credit hours with grades of C or better, a minimum of 9 credit hours at or above 300-level, and at least 12 credit hours unique to the minor
- Business Administration (BSBA) students are not eligible to declare this minor
Required (3 credit hours)
Complete 3 credit hours from the following:
Electives (15 credit hours)
Complete 15 credit hours from the following:
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