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    Feb 26, 2024  
American University Catalog 2022-2023 
American University Catalog 2022-2023 [ARCHIVED CATALOG]

Business and Entertainment (BS)

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Offered by the Kogod School of Business  and unique to American University, the Business and Entertainment (BS) is a four-year program for students with strong interests in business and the business of entertainment. The program offers a substantial, exciting, and integrated curriculum that prepares students for a career in the entertainment sector. Students learn about the business of entertainment by completing Kogod’s AACSB-accredited core business program, an entertainment core, and an entertainment specialization track.

The Business and Entertainment program gives students a strong foundation of academic and hands-on coursework. The business core provides a broad array of basic business knowledge and skills in areas such as accounting, finance, management, marketing, operations management, information technology, and business strategy. The entertainment core focuses on economic, legal, and business aspects of the entertainment industry itself, preparing students for work in this challenging area. In completing the entertainment specialization track, students learn more about a particular sector or field of interest within the general entertainment industry. Specialization areas include agency, audio technology, and music performance. In consultation with the Business and Entertainment Program Director, students may also create self-designed specializations. Finally, students may leverage their academic experience with a for-credit internship, membership in the Business and Entertainment Club, and numerous co-curricular experiences.

Admission to the Program

New first-year and transfer students are admitted through the university’s Admissions Office.

In addition to university requirements for transfer admission, transfer applicants (including non-degree and degree seeking from other academic units) to KSB should have a minimum 2.75 GPA (on a 4.00 scale). All transfer students are required to take MGMT-458 Strategic Management (3)  and at least 18 upper-level credit hours toward their major requirements in residence. Transfer credits for business courses at or above 300-level are subject to validation by the appropriate department chair and may be conditional on successful completion of a more advanced course at American University.

University Requirements

AU Core Requirements

For additional information, see AU Core Curriculum .

Major Requirements

  • 69-73 credit hours with grades of C or better, including 37 credit hours at or above 300-level and at least 50 percent of the credit hours earned at American University
  • Specializations: Agency, Audio Technology, Film, Music Performance, Self-Designed
  • No more than 66 of 120 total credit hours may be completed within the Kogod School of Business
  • No more than 3 credit hours of internship may be counted toward the 120 credit hours graduation requirement
  • Minimum 2.00 cumulative GPA required to enroll in business courses

Course Requirements

Students are responsible for fulfilling university and school requirements following a prescribed sequence. Students work closely with their academic advisor in Kogod to ensure appropriate course sequencing. However, it is the student’s responsibility to consult course descriptions to identify course prerequisites and to determine when courses are offered.

Economics (3 credit hours)

Analytics (3 credit hours)

Statistics (4-5 credit hours)

Complete one of the following options:

Data Analysis and Basic Statistics

Note: Available only to students who transferred statistics from another institution or completed STAT-202 Basic Statistics (4)  prior to enrollment in Kogod.

Data Analysis and Basic Statistics with Calculus

Note: Available only to students who transferred statistics from another institution or completed STAT-203 Basic Statistics with Calculus (4)  prior to enrollment in Kogod.

Business Core (34 credit hours)

AT = analytical tool emphasis; provides a strong foundation in business analytical software

C = case analysis emphasis; provides growth opportunities for students to evaluate cases

O = oral communication emphasis; assists in the development of oral presentation skills

T = teamwork emphasis; focuses on teamwork and the importance of interpersonal relationships and communication

W = written communication emphasis; develops business writing skills, written assignments account for a significant part of the course grade

Note: Students not taking KSB-100 Business 1.0 (3)  in their first year take a 300- or 400-level business course in its place.

Entertainment Core (13 credit hours)

Specialization (12-15 credit hours)

Complete one of the following entertainment specializations with the assistance and approval of the Business and Entertainment Program Director:

Agency (12 credit hours)

Audio Technology (13 credit hours)

Film (15 credit hours)

Music Performance (12 credit hours)

Self-Designed (12 credit hours)


Note: When declaring a self-designed specialization, a student must provide the four courses and specialization title to the academic advisor.

  • 12 credit hours at or above 300-level from four courses, with no more than 3 credit hours from independent study

Combined Bachelor’s and Master’s Degrees

American University offers students the opportunity to earn both undergraduate and graduate degrees through its combined bachelor’s/master’s programs. Advanced undergraduates admitted to a combined degree program that includes a master’s degree from Kogod are eligible to take graduate-level courses and may apply up to 9 graduate credit hours earned as an undergraduate toward the requirements for both degrees. See Combined Bachelor’s and Kogod School of Business Master’s Programs  for more information.

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