Marketing (Minor)

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Offered by the Kogod School of Business , the Marketing (Minor) provides a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.

Admission to the Program

Not open to Business Administration (BSBA) students.

Minor Requirements

18 credit hours with grades of C or better, a minimum of 9 credit hours at or above 300-level, and at least 12 credit hours unique to the minor

Course Requirements

Required (3 credit hours)

Complete 3 credit hours from the following:

MKTG-250 Fundamentals of Marketing and Business for Communications (3)
MKTG-300 Principles of Marketing (3)

Electives (15 credit hours)

Complete 15 credit hours from the following:

IBUS-301 International Marketing (3)
MKTG-301 Consumer Behavior (3)
MKTG-302 Marketing Research (3)
MKTG-311 Foundations of Digital Marketing (3)
MKTG-391 Internship in Marketing (1-6) (maximum 3 credit hours)
MKTG-396 Selected Topics: Non-Recurring (1-6) (approved topic)
MKTG-411 Advertising and Marketing Communications Management (3)
MKTG-412 Advertising and Promotion Campaigns (3)
MKTG-421 Brand Management (3)
MKTG-431 Direct Response Marketing (3)
MKTG-471 New Product Management (3)
MKTG-496 Selected Topics: Non-Recurring (1-6) (approved topic)
MKTG-541 Sports Marketing Management (3)
MKTG-551 Marketing for Social Change (3)