Offered by the Kogod School of Business, the Marketing Analytics (Graduate Certificate) is designed to provide critical knowledge, techniques and skills needed to analyze data to solve marketing problems.
Admission to the Program
Open to students with a bachelor’s degree or equivalent from a U.S. regionally accredited institution or a degree equivalent to a four-year U.S. baccalaureate degree from an international institution with a similar level of accreditation or recognition by its home country. Applicants must have a satisfactory grade point average and, for those whose first language is not English, an acceptable score on the Test of English as a Foreign Language (TOEFL) exam.
Open only to on-campus students. Not eligible for F-1 or J-1 visa sponsorship.
Students must have knowledge and understanding of R programming language to complete this certificate. Students who do not have proficiency in R must take a workshop offered by the Department of Information Technology and Analytics in the Kogod School of Business, either before or concurrently with ITEC-610 Applied Managerial Statistics (3).