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    Dec 04, 2023  
American University Catalog 2022-2023 
American University Catalog 2022-2023 [ARCHIVED CATALOG]

Marketing Analytics (Graduate Certificate)

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Offered by the Kogod School of Business , the Marketing Analytics (Graduate Certificate) is designed to provide critical knowledge, techniques and skills needed to analyze data to solve marketing problems.

Admission to the Program

Open to students with a bachelor’s degree or equivalent from a U.S. regionally accredited institution or a degree equivalent to a four-year U.S. baccalaureate degree from an international institution with a similar level of accreditation or recognition by its home country. Applicants must have a satisfactory grade point average and, for those whose first language is not English, an acceptable score on the Test of English as a Foreign Language (TOEFL) exam.

Open only to on-campus students. Not eligible for F-1 or J-1 visa sponsorship.

Students must have knowledge and understanding of R programming language to complete this certificate. Students who do not have proficiency in R must take a workshop offered by the Department of Information Technology and Analytics in the Kogod School of Business, either before or concurrently with ITEC-610 Applied Managerial Statistics (3) 

Certificate Requirements

Course Requirements

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