Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Oct 04, 2024  
American University Catalog 2024-2025 
    
American University Catalog 2024-2025

Marketing (MS)


Return to {$returnto_text} Return to: Academic Programs

Offered by the Kogod School of Business , the Marketing (MS) program provides students with an opportunity to obtain advanced training in marketing and is designed to prepare them for a variety of professional careers in marketing and related areas. Students who successfully complete the Marketing (MS) will be well-prepared to work in a variety of specialized marketing areas, including marketing analytics, brand management, non-profit marketing, social marketing, internet marketing, and direct marketing.

Admission to the Program


In addition to meeting the minimum university requirements for graduate study, applicants must have earned an undergraduate bachelor’s degree from an accredited institution with a satisfactory grade point average, and completed an introductory marketing course prior to enrollment. Applicants may also need to submit a GMAT or GRE score; please visit https://www.american.edu/kogod/admissions/ for more information. Applicants whose first language is not English must have a satisfactory score on the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS).

The specialization in Marketing Analytics is designed for students pursuing a career in marketing who are interested in deepening their analytical and quantitative skills. The specialization is open to students who have completed an undergraduate degree in business or a minor in business administration from an institution that meets the minimum requirements for admission to the university, or with approval of the program director. 

Degree Requirements


  • 30 credit hours of approved graduate work
    • Up to 6 credit hours of graduate work earned at another institution may be transferred and applied as electives. Courses must be completed with a minimum grade of B (3.00) and must be completed no more than five years prior to the beginning of the semester in which the student is admitted
  • Capstone Experience:

Course Requirements


Combined Bachelor’s and Master’s Degrees


American University offers students the opportunity to earn both undergraduate and graduate degrees through its combined bachelor’s/master’s programs. Advanced undergraduates admitted to a combined degree program that includes a master’s degree from Kogod are eligible to take graduate-level courses and may apply up to 9 graduate credit hours earned as an undergraduate toward the requirements for both degrees. See Combined Bachelor’s and Kogod School of Business Master’s Programs  for more information.

Business Administration (MBA) and Marketing (MS)


For approved dual degree program, see Business Administration (MBA) and Marketing (MS) .

Return to {$returnto_text} Return to: Academic Programs