| |
Nov 23, 2024
|
|
|
|
|
American University Catalog 2024-2025
Marketing (MS)
|
|
Offered by the Kogod School of Business , the Marketing (MS) program provides students with an opportunity to obtain advanced training in marketing and is designed to prepare them for a variety of professional careers in marketing and related areas. Students who successfully complete the Marketing (MS) will be well-prepared to work in a variety of specialized marketing areas, including marketing analytics, brand management, non-profit marketing, social marketing, internet marketing, and direct marketing.
|
Admission to the Program
In addition to meeting the minimum university requirements for graduate study, applicants must have earned an undergraduate bachelor’s degree from an accredited institution with a satisfactory grade point average, and completed an introductory marketing course prior to enrollment. Applicants may also need to submit a GMAT or GRE score; please visit https://www.american.edu/kogod/admissions/ for more information. Applicants whose first language is not English must have a satisfactory score on the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS). The specialization in Marketing Analytics is designed for students pursuing a career in marketing who are interested in deepening their analytical and quantitative skills. The specialization is open to students who have completed an undergraduate degree in business or a minor in business administration from an institution that meets the minimum requirements for admission to the university, or with approval of the program director. Degree Requirements
- 30 credit hours of approved graduate work
- Up to 6 credit hours of graduate work earned at another institution may be transferred and applied as electives. Courses must be completed with a minimum grade of B (3.00) and must be completed no more than five years prior to the beginning of the semester in which the student is admitted
- Capstone Experience:
Introduction (3 credit hours)
Specialization or Track (12 credit hours)
Complete one of the following:
Marketing Analytics Specialization
Required (9 credit hours)
Capstone (3 credit hours)
Marketing Communications Track
Electives (6 credit hours)
Complete 6 credit hours from the following: Capstone (6 credit hours)
Complete 6 credit hours from the following: Combined Bachelor’s and Master’s Degrees
American University offers students the opportunity to earn both undergraduate and graduate degrees through its combined bachelor’s/master’s programs. Advanced undergraduates admitted to a combined degree program that includes a master’s degree from Kogod are eligible to take graduate-level courses and may apply up to 9 graduate credit hours earned as an undergraduate toward the requirements for both degrees. See Combined Bachelor’s and Kogod School of Business Master’s Programs for more information.
|
|
|
