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Nov 23, 2024
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American University Catalog 2017-2018 [ARCHIVED CATALOG]
Marketing (Minor)
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Offered by the Kogod School of Business , the minor in marketing provides a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.
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Minor Requirements
- 18 credit hours with grades of C or better, a minimum of 9 credit hours at or above the 300-level, and at least 12 credit hours unique to the minor. BSBA students are not eligible to declare this minor
Required (3 credit hours)
Electives (15 credit hours)
Complete 15 credit hours from the following:
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