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    Apr 17, 2024  
American University Catalog 2017-2018 
American University Catalog 2017-2018 [ARCHIVED CATALOG]

Public Relations & Strategic Communication (BA)

Offered by the School of Communication .

Admission to the Program

Formal admission to the major requires a cumulative grade point average of 2.50 (on a 4.00 scale). Students should declare their major by the end of the sophomore year and no earlier than the end of the freshman year.

Students who are unable to achieve a cumulative grade point average of 2.50 and declare a major in communication are not allowed to take courses in the school after they have completed 60 hours of undergraduate credit.

University Requirements

  • 120 credit hours with a cumulative GPA of 2.00 or better
  • Completion of college writing requirement
  • Completion of university mathematics requirement

General Education Requirements

  • A total of ten courses, consisting of two courses from each of the five foundational areas
  • At least one course from Area Five: The Natural and Mathematical Sciences must include a laboratory science component
  • No more than two courses may be taken in the same discipline

Major Requirements

  • 48 credit hours with grades of C or better within the School of Communication including core, professional, internship, independent study, and independent reading courses.
    • Subject to the approval of an advisor, a maximum of 12 credit hours in communication transferred from another university may be substituted for required communication courses.
    • With approval of the student’s advisor, up to 6 credit hours taken abroad may be applied toward the communication major requirements.
    • COMM-301 Public Relations (3)  with grade of B or better.
  • Related requirements taken outside the School of Communication with grades of C or better. Note: These courses are not included in the major GPA.
    • 3 credit hours in United States history (HIST-xxx).
    • 3 credit hours in economics (ECON-xxx) or MKTG-250 .
    • Minor or second major outside the School of Communication.
  • Minimum of 72 credit hours outside the field of communication are required for the major.
    • Transfer students majoring in public relations & strategic communication are required to graduate with a total of 72 credit hours outside the field of communication.
  • Minimum 2.50 cumulative GPA.

Course Requirements

Related Requirements

Complete the following with grades of C or better:

Communication Requirements (48 credit hours)

Senior Capstone (3 credit hours)

Electives (6 credit hours)

Complete 6 additional credit hours from Advanced Skills and Strategies and Advanced Topics and Specialties course lists above, or from other approved courses. Student may take no more than 6 credit hours combined of COMM-291 , COMM-391  and COMM-491  toward degree requirements.

Combined Bachelor’s and Master’s Degrees

American University offers students the opportunity to earn both undergraduate and graduate degrees through its combined bachelor’s/master’s programs. See Combined Bachelor’s and Master’s Degrees  for more information.