MKTG-655 Entertainment Marketing (1.5)

This course explores marketing issues related to the entertainment industries. Students apply cutting-edge marketing principles, theories, and research tools to the marketing of products and services within the entertainment industry and to the use of entertainment to market products and services. The course uses a mix of cases, readings, and discussions with clients to enhance student skills and understanding of entertainment marketing strategy. Prerequisite: MKTG-612  or MKTG-632  (MKTG-632  may be taken concurrently).

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