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May 15, 2024
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American University Catalog 2021-2022 [ARCHIVED CATALOG]
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IBUS-301 International Marketing (3) The concepts and practices of marketing across national borders and the adaptations to the marketing program required because of the different needs, environmental constraints, and forms of competition in foreign markets. Prerequisite: IBUS-300 , and MKTG-250 or MKTG-300 .
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