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    Jun 10, 2023  
American University Catalog 2021-2022 
American University Catalog 2021-2022 [ARCHIVED CATALOG]

MGMT-382 Entrepreneurship and Innovation: Business Model Development (3)

Becoming an entrepreneur aligns every aspect of business from strategy to product development, marketing, finance, accounting, and sales. Students are introduced to the concepts and practices of starting a company. Student teams apply design thinking to develop a product idea and learn to use business model generation and customer development techniques to test and validate their business model through multiple interviews with potential customers, strategic partners, and others. Each set of interviews leads to strategic decisions that guide the teams closer to understanding the potential of their idea to become a sustainable business.