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    Jul 18, 2024  
American University Catalog 2023-2024 
    
American University Catalog 2023-2024 [ARCHIVED CATALOG]

MKTG-250 Fundamentals of Marketing and Business for Communications (3)


This course provides an introduction to the fundamentals of marketing and business relevant to media and communications. Includes an overview of the principles of marketing, the business environment, and business strategy and an introduction to microeconomics and financial statements. Restriction: Non-KSB majors. Registration not allowed in both MKTG-250 and MKTG-300 . Note: Students may not receive credit toward a degree for both MKTG-250 and  .