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Oct 31, 2024
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American University Catalog 2023-2024 [ARCHIVED CATALOG]
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MKTG-300 Principles of Marketing (3) An introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Students develop their business writing skills and learn through writing an integrated market analysis assignment. AU Core Integrative Requirement: Written Communication and Information Literacy II. Prerequisite: ECON-150 or ECON-200 and completion of Written Communication and Information Literacy I requirement. Restriction: Registration not allowed in both MKTG-300 and MKTG-250 . Note: Students may not receive credit toward a degree for both MKTG-300 and MKTG-250 .
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