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    Dec 16, 2025  
American University Catalog 2023-2024 
    
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American University Catalog 2023-2024 [ARCHIVED CATALOG]

MKTG-412 Advertising and Promotion Campaigns (3)

Development of an advertising campaign for a client. Includes formulation of advertising strategy, media planning, media buying, creative execution, and campaign evaluation. Prerequisite: MKTG-411  and junior standing.


   
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