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    Oct 01, 2024  
American University Catalog 2024-2025 
    
American University Catalog 2024-2025

KSB-421 Integrative Strategic Management (3)


This capstone course explores why some organizations succeed and others fail. The course explores strategy: a comprehensive, goal-oriented plan that dictates how managers should leverage the resources and capabilities of the firm to build and maintain competitive advantage. At its core, strategy is about choices and tradeoffs. Students integrate and synthesize knowledge acquired across functional areas of business and simulate management experiences; students draw on prior coursework from accounting, finance, real estate, information systems and technology, management, and marketing. Methods employed for simulating a management environment include case studies, class discussions, and semester-long projects working on unstructured organizational problems. AU Core Integrative Requirement: Capstone. Grading: A-F only. Prerequisite: KSB-221 , KSB-223 , KSB-224 , KSB-301 , and KSB-302  with grades of C or better. Restriction: Registration not allowed in both KSB-421 and MGMT-458 . Note: Students may not receive credit toward a degree for both KSB-421 and MGMT-458 .