COMM-301 Public Relations (3)

Public Relations (PR) is a fast-paced, rapidly changing field of strategy that shapes and impacts every sector of society. Students explore how professionals connect with audiences including audience targeting and research, messaging, media relations, optics, events, social media, analytics, and artificial intelligence. Students learn PR as practiced by professionals in business, entertainment, sports, politics, advocacy, and crises; think strategically and creatively; examine ethics; explore diverse audiences; and write a campaign plan. Prerequisite/Concurrent: COMM-209 or MGMT-301.