COMM-327 The PR Presidency (3)

The modern U.S. presidency, irrespective of party or ideology, possesses one defining characteristic: it is built on a foundation of strategic communication and reputation management. This course explores the intricate ways in which public relations and the dynamic news media landscape have influenced the communication strategies employed by modern presidents and White House staff. Topics covered include campaigning, governing, shaping public opinion, image sculpting, addressing the nation, and the art of making news. Additionally, the course delves into historical presidential campaigns to evaluate the ethical implications and effectiveness of these political communication techniques, and their effects, both positive and negative, on democracy.