COMM-437 Public Relations Portfolio (3)

This capstone course underscores the public relations and strategic communication curriculum and challenges students to demonstrate their knowledge and skills through collaboration with a real-world client to address a communication challenge. Students immerse themselves in the client’s objectives and produce a strategic communication plan encompassing primary research, detailed target audiences, key messages, suggested storylines, creative tactics, and strong evaluation techniques. Based on the client’s needs, the emphasis is on executing the strategy and producing deliverables, including social media content, events, public service announcements, websites, news releases, brochures, etc. AU Core Integrative Requirement: Capstone. Prerequisite: COMM-337, COMM-346, and COMM-380. Restriction: Public Relations & Strategic Communication (BA) or Communication, Language, and Culture (BA).