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    May 31, 2026  
American University Catalog 2025-2026 
    
American University Catalog 2025-2026

ITEC-335 Social Networking, Social Media, and Web 2.0 (3)


Social software such as Facebook and Twitter are rapidly becoming a mainstream part of how organizations interact with employees, customers/constituents/members, and the public. This course explores how to weave wikis, blogs, microblogs, social networks, virtual worlds, online collaboration, gadgets, widgets, and web2.0 into the fabric of marketing, management, service, and support. Hands-on activities explore mobile, virtual, and other aspects of social media and social networking.