MKTG-663 Digital Marketing Strategy and Analytics (3)

Successful digital marketing includes incorporating a variety of strategic, conceptual, analytic, and technical actions to achieve desired goals. This course focuses on foundational digital marketing strategy knowledge, digital marketing techniques and analytics, and online behavior of consumers. Students learn about the basics of digital marketing strategy, analytical tools used by digital marketers, and digital consumer trends. Grading: A-F only. Prerequisite: MKTG-612.