COMM-327 The PR Presidency

(3)

(CS, PC) (MS) This course looks at the way public relations, communications, and the media have defined the modern presidency. Campaigning, governing, building public opinion, addressing the nation, making news-all are built on a foundation of public relations and image making, and all are examined in this course. Special attention is paid to the role of the media, especially television, in shaping the presidency. Usually offered every fall. Prerequisite: minimum 2.5 GPA.