COMM-536 Entertainment Communication

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(PC) This course examines the implications and practice of strategic communication in the U.S. entertainment industry, including TV, digital, music, film, and live arts. It also explores the theoretical foundations that explain the impact of entertainment on U.S. culture and audiences. Usually offered every spring. Prerequisite: COMM-301 or COMM-640, and minimum 2.5 GPA, and junior, senior, or graduate standing.