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May 01, 2024
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American University Catalog 2014-2015 [ARCHIVED CATALOG]
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COMM-540 Social Marketing (3)
(PC) This course explores the principles of social marketing, which is the systematic application of marketing and strategic communication principles to achieve human behavior change toward a social purpose or social good. Students study consumer research techniques and definitions of social marketing, and analyze social marketing and strategic communication campaigns. Prerequisite: minimum 2.5 GPA and junior, senior, or graduate standing.
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