COMM-552 Social Media Strategies and Tactics

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(PC) This course focuses on understanding how organizations, including corporations, nonprofits, and the government employ digital strategic communications in their public relations outreach. Search engine marketing, mobile communications, and viral campaigns are examined. The course features case studies, use of social media tools, and experts in social media from various fields. Usually offered every term. Prerequisite: COMM-301 or COMM-640 with junior, senior or graduate standing, and minimum 2.5 GPA.