COMM-642 Strategic Communication Management

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Provides practical and theoretical experience in strategically planning and managing the public relations process. Conceptual and analytical skills include understanding the management of people, resources and organizational processes. Includes leadership skills, budget and proposal development, decision making, ethical and organizational considerations, and managing in culturally diverse environments. Usually offered every spring. Prerequisite: admission to MA in Strategic Communication. Note: (fall 2013: Public Communication Management)