COMM-337 Public Relations Writing

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This course teaches writing for strategic public relations in various formats and for different media, and develops skills for print, radio, visual media, and the web. Students gain experience writing message-driven public relations materials through such media tools as news releases, media alerts, pitch letters, public service announcements, speeches, and social media. Covers AP style. Usually offered every term. Prerequisite: COMM-200, COMM-301 with a grade of B or better, public relations & strategic communications major, and minimum 2.5 GPA.