COMM-380 Public Communication Research

(3)

(PC) In this course students gain an understanding of why research is an essential aid for decision making in strategic communications. It is an introduction to qualitative and quantitative research methods. Students learn how to formulate a research questions and execute a research design, including the basics of sampling, data collection and analysis, and interpretation of results. They conduct research projects such as secondary research, focus groups, content analysis, and surveys and learn how to apply the results to strategic communication situations. Usually offered every term. Prerequisite: COMM-301 with a B or better, public relations & strategic communication major, and minimum 2.5 GPA.