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    Mar 28, 2024  
American University Catalog 2016-2017 
    
American University Catalog 2016-2017 [ARCHIVED CATALOG]

COMM-337 Public Relations Writing (3)


This course teaches writing for strategic public relations in various formats and for different media, and develops skills for print, radio, visual media, and the web. Students gain experience writing message-driven public relations materials through such media tools as news releases, media alerts, pitch letters, public service announcements, speeches, and social media. Covers AP style. Usually offered every term. Prerequisite: COMM-200  and COMM-301  with a grade of B or better. Restriction: Public Relations & Strategic Communication (BA)  and minimum 2.5 GPA.