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    Oct 04, 2024  
American University Catalog 2016-2017 
    
American University Catalog 2016-2017 [ARCHIVED CATALOG]

COMM-481 Entertainment Communication (3)


(PC) This course examines the implications and practice of strategic communication in the U.S. entertainment industry, including TV, digital, music, film, and live arts. It also explores the theoretical foundations that explain the impact of entertainment on U.S. culture and audiences. Meets with COMM-681 . Usually offered every spring. Prerequisite: COMM-301 . Restriction: minimum 2.5 GPA.