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    Oct 04, 2024  
American University Catalog 2016-2017 
    
American University Catalog 2016-2017 [ARCHIVED CATALOG]

COMM-649 International Strategic Communication (3)


The forces of globalization have created a necessity and opportunity for international PR programs. Given the newness of truly international programs, prospective practitioners must gain expertise in cultural sensitivity, knowledge of business cultures, and realistic expectations. The course covers global firms, local agencies, case studies, and PR practices around the world. Meets with COMM-449 . Usually offered every spring. Grading: A-F only.