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    Dec 21, 2024  
American University Catalog 2016-2017 
    
American University Catalog 2016-2017 [ARCHIVED CATALOG]

COMM-540 Social Marketing (3)


(PC) This course explores the principles of social marketing, which is the systematic application of marketing and strategic communication principles to achieve human behavior change toward a social purpose or social good. Students study consumer research techniques and definitions of social marketing, and analyze social marketing and strategic communication campaigns. Restriction: minimum 2.5 GPA.