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    Oct 04, 2024  
American University Catalog 2016-2017 
    
American University Catalog 2016-2017 [ARCHIVED CATALOG]

COMM-551 Grassroots Digital Advocacy (3)


(PC) This course examines advocacy communication campaigns that use digital strategies and techniques. Students explore how social media, mobile technology, and online activist tools raise awareness for causes, candidates, and issues; analyze campaigns within the context of digital commination theories; and consider the impact of technology on grassroots advocacy. Restriction: minimum 2.5. GPA.