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    Oct 04, 2024  
American University Catalog 2016-2017 
    
American University Catalog 2016-2017 [ARCHIVED CATALOG]

COMM-625 Seminar in Media Entrepreneurship (3)


This course explores how new ventures and established media/communication companies have been successful in the digital environment. The course equips students with the tools of media entrepreneurship focusing on ideation, monetization, competitive scan, and the beginning of a business plan. Usually offered every fall. Restriction: Media Entrepreneurship (MA)  or Journalism and Digital Storytelling (MA) .