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    Apr 20, 2024  
American University Catalog 2016-2017 
    
American University Catalog 2016-2017 [ARCHIVED CATALOG]

MGMT-301 The Entertainment Industry: Structure and Business Models (3)


Examines the traditional structures of the music, film, television, publishing, and video game industries, their prior business models, and those that are currently emerging. Students also research new and emerging technologies and discuss what impact they may have on the future of content creation and delivery.