COMM-369 Personal Branding and Online Identity (3)

Managing a professional brand, both offline and on, is a 24/7 challenge. This course teaches students to create (making a website, etc.), maintain, and manage their brand. With more employers searching for employees on social networks, a large focus is on digital branding. Key communication theories and concepts supply the foundation for the course, along with various online tools. Usually offered every summer. Grading: A-F only. Restriction: minimum 2.5 GPA.