COMM-447 Multicultural Strategic Communication Campaigns (3)

This course addresses the conceptual and practical tools of strategic communication to effectively communicate with diverse domestic target audiences. Through the analysis of multicultural communication campaigns, the course examines how rapidly changing U.S. demographics and media landscapes are affecting strategic communication. Meets with COMM-647. Usually offered every spring. Grading: A-F only. Restriction: minimum 2.5 GPA.