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    Mar 29, 2024  
American University Catalog 2016-2017 
    
American University Catalog 2016-2017 [ARCHIVED CATALOG]

KSB-658 Business Principles for Strategic Communication (3)


This course focuses on business processes essential for communication professionals including strategic planning, marketing, economic awareness, accounting, finance, and human resource management. Emphasis is on the role these processes play in the operation and management of communications in organizations for the accomplishment of strategic objectives. Grading: A-F only. Restriction: Strategic Communication (MA) .