COMM-458 Strategic Communication Campaigns: Advertising Lab (3)

It is important for public relations practitioners to understand the role that advertising plays within the context of a strategic communication campaign. This course teaches students how advertising plays a role in the creative process by reviewing creative development, creative strategy, and creative execution. Meets with COMM-658. Usually offered every spring. Grading: A-F only. Restriction: Public Relations & Strategic Communication (BA) and minimum 2.5 GPA.