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    Feb 23, 2024  
American University Catalog 2017-2018 
American University Catalog 2017-2018 [ARCHIVED CATALOG]

COMM-437 Public Relations Portfolio (3)

(PC) This course implements the skills, techniques, and strategies learned in previous public relations classes by giving students the opportunity to work with a real-world client. Specific deliverables are met that may include social media campaigns, events, product launches, public service announcements, websites, news releases, and media relations campaigns for clients who may be nonprofits, established organizations, and global entities. Usually Offered: fall and spring. Prerequisite: COMM-337 , COMM-346  and COMM-380 . Restriction: Public Relations & Strategic Communication (BA)  and minimum 2.5 GPA.