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    Jan 21, 2022  
American University Catalog 2017-2018 
    
American University Catalog 2017-2018 [ARCHIVED CATALOG]

COMM-542 Media Relations (3)


(PC) This course focuses on the principles and practices of media relations, the vital link between public relations and journalism. The material covers the symbiotic link between journalists and PR professionals, providing the latter with the theory and practical skills necessary to become ethical and effective practitioners in an era of digital convergence. Prerequisite: COMM-301  or COMM-640 . Restriction: minimum 2.5 GPA.